As personal trainer Luciana Grandi Lourenção sprints towards the finish line of the Presidente Prudente Half Marathon in Brazil, she’s already celebrating.
But just as she’s about to achieve the incredible feat and win the race, a man on the sidelines appears to lead two young children onto the track to approach her.
Rather than stop, Luciana swerves the kids, and has her moment, screaming with excitement.
In the background, the man shrugs, confused at the events that have just unfolded.
The short clip was shared on X by a furious user, Virginia Brasch, who identifies the man as Luciana’s husband. She fumed: ‘This man shoves his kids out into the middle of a race… to derail his wife’s time and chance at winning.
‘Then after she crosses the finish, he gestures to the side like “Hello? The kids?” Reader, I hate him.
‘She’s clearly a serious runner, tracking her time, and winning the race. And he couldn’t let her have that moment? She’s clearly worked hard for it. I’d have a divorce lawyer on the phone before the car got home.’
While it’s not been confirmed who exactly this man is, the video has certainly touched a nerve.
Virginia’s post was viewed more than 4.9 million times, with many saying it’s a perfect example of how a woman is expected to be, above anything else, a mother.
‘Why do we as women seem forced into making every achievement about our kids?’ asked one user on Instagram. While a second added: ‘You would never see a woman do this to a father… can a woman ever have her own identity aside from ‘mom’ like f**king, ever?!’
‘Let women have their own achievements and moments!’ a third added.
The video has also seen the internet draw comparisons to the shocking college commencement speech given by NFL footballer, Harrison Butker, who told a room full of graduating women, ready to start their careers, that ‘the majority of you are most excited about your marriage and the children you will bring into this world.’
He added that his wife’s life ‘truly started when she began living her vocation as a wife and as a mother.’
Commenting on the half-marathon video, one Instagram user said: ‘It’s giving, “your most sacred duty as a woman is being a mother” or whatever that guy that kicks footballs said.’
Rowan Megan Whitehead is a mum-of-two and runs UK based support group Bridging The Gap. The online space is dedicated to providing support for mums and marginalised genders facing challenges in household labour division, or receiving little assistance from their husbands and partners at home.
She told Metro.co.uk that her members were equally infuriated by the video.
‘We had a lot of shares of the video of Luciana Grandi to Bridging the Gap Community Group, which now has 66k members,’ she says.
‘Most comments were absolutely outraged at what seemed to be deliberate sabotage of her amazing achievement in the half marathon. It was dangerous and off putting, and a visceral example of how many men see their partners as mums first and everything else afterwards.
‘As women’s successes rise there always seems to be those trying to put us back in our “place” and not taking accountability for the damage this causes to the push for gender equity.’
However, Rowan also added it’s important not to get so focused on one video.
‘It’s hard to know the background and context from one video. They tend to stir up lots of righteous anger and frustration, but that can cause outrage fatigue and stop us focusing on the bigger societal issues that cause these types of situations.
‘We have to challenge and change the lack of flexible working and affordable childcare, imbalanced amounts of labour and free time that put many mothers in these default parenting roles and cause these achievements to be unusual in the first place.’
Do you have a story to share?
Get in touch by emailing MetroLifestyleTeam@Metro.co.uk.
MORE : Singer Paloma Faith has perfect cutting response to person who asks who she is
MORE : How Paul Russell hacked the TikTok algorithm and became a music sensation overnight
MORE : I paid a fortune for hotel with breathtaking views — but I’ve never felt so lied to
Get need-to-know travel news, inspiration and advice from Metro every week.
Sign up here…
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
