- Dale Arden Chong
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UGG has launched its latest campaign for UGG Collective. The UGG
Collective, according to the company’s president of fashion and lifestyle
brands, Andrea O’Donnell, “consists of Californian musicians, actors,
filmmakers, photographers and professional athletes.”
For its sixth global campaign, UGG brought in native Californian
artists, influencers, models, and others including musical artist H.E.R.
and style influencer Luka Sabbat together to capture the ethos of UGG.
“Each season, we select new groups of unique individuals to represent
the brand,” O’Donnell said in a statement. “In telling their stories, we
tell ours.”
The latest campaign for UGG Collective features its newest cast members
among iconic San Francisco landmarks to embody all aspects of the city and
state’s spirit.
Images: Courtesy of UGG
