Mariah Carey ‘signs lucrative £9million deal to take over from the Spice Girls to become the face of Walkers Crisps’
Mariah Carey has reportedly been offered £9 million to become the new face of Walkers Crisps.
The singer, 49, is being eyed up by the brand to take over from the Spice Girls as the face of the savoury snacks.
Mariah is said to have been offered more money than all five members – Emma Bunton, Geri Horner, Mel B, Mel C and Victoria Beckham – of the Wannabe group.
Mega money deal: Mariah Carey has reportedly been offered £9 million to become the new face of Walkers Crisps (pictured December 2018)
Walkers want to film a festive advert with Mariah featuring her hit single ‘All I Want For Christmas’.
Lucrative: The singer is being eyed up by the brand to take over from the Spice Girls as the face of the savoury snacks
An source told The Sun: ‘Having the Spice Girls on board was a real coup for Walkers in terms of names they’d be able to work with in future.
‘They approached Mariah earlier this year and it’s all going through now. ‘Her people have the contract and are just signing off the details, including what Mariah will and won’t do for the brand.
‘As part of the campaign, her face is going to appear on 50 million packets of crisps, Walkers are hoping to tie in Mariah’s involvement with their big advertising campaign during the festive season, which they think could work really well with her hit All I Want For Christmas.’
MailOnline has contacted Mariah’s representatives for comment.
Mariah is said to have been offered more money than all five members – Emma Bunton, Geri Horner, Mel B, Mel C and Victoria Beckham – of the ‘Wannabe’ group
In May, the Spice Girls – minus band member Victoria, who opted out of their reunion tour this year – landed a campaign with the crisp brand 22 years after their last TV ad for the company.
The Viva Forever hitmakers appeared on screens across the nation promoting the savoury treats for the first time since 1997, when they had their faces printed on the sought-after packets.
The girls suprised Man Like Mobeen comic Guz Khan with a golden ticket for one of their shows – but only if he will give them a crisp.
Reunited: In May, the Spice Girls – minus band member Victoria, who opted out of their reunion tour this year – landed a campaign with the crisp brand 22 years after their last TV ad
Back in 1997, the girls were seen trying to seduce Gary in a night club, with Mel C asking the football star if he wanted to ‘play ball’ – only for Gary – now 58 – to snatch her cheese and chive packet of crisps from her and tell the ladies, ‘This is what I want, what I really really want!’ in a nod to their number one single Wannabe.
A second ad then saw the girls getting their make-up done – by Gary – while they revealed the number of prizes that could be won when investing in a pack of crisps.
In 2002, Victoria – now 45 – took part in a solo ad for Walkers, after the band had gone on hiatus.
Retired footballer Gary Lineker has been the longest-running face of Walkers, having signed a deal worth £200,000 in 1994.
Earlier this year, he was joined by ‘Inbetweeners’ actress Emily Atack in an advert.
Face of the brand: Retired footballer Gary Lineker has been the longest-running face of Walkers, having signed a deal worth £200,000 in 1994
