Was the name a deliberate move on Jenner’s part to connect with her Gen Z, astro-obsessed fans? ‘The name came naturally — when I finally landed on that perfect scent, it smelled out of this world, and so Cosmic was the perfect name.’ The same went for the sculptural bottle it’s presented in, an amorphous pink flacon which carries the juice like a teardrop: ‘For Cosmic, I wanted to create a bottle that went with the name.
