- Robyn Turk
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Eloquii has made its first foray into the bridalwear market. The
popular retailer specializing in women’s clothing sized 14 to 28
partnered with bridal retailer Ella & Oak. The collaborative effort
will see a series of bridal “pop-in” shops in four key Eloquii
locations.
Starting February 28, Eloquii will host Ella & Oak styles in a
traveling roadshow, with each stop lasting for a weekend. The first
pop-in will be in Atlanta, GA, followed by Washington, D.C., New York
City and concluding in Philadelphia, PA.
Shoppers are invited to schedule appointments to visit the pop-in
shops for 45-minute sessions with a dedicated stylist from Ella &
Oak.
“Eloquii is all about catering to what our customer needs and we
love working with other brands and developing exciting partnerships
that provide options for our customers,” explained Mariah Chase, CEO
of Eloquii, in a statement. “There is a natural synergy between our
two brands, and we’re excited to bring Ella & Oak’s bridalwear to the
Eloquii community.”
Ella & Oak’s co-owner, Christine Callahan, added, “We admire
Eloquii’s commitment to the plus size woman by creating clothes that
empower and allow her to express herself. This is what we are doing
across bridal, and a partnership seemed like the perfect marriage of
brands.”
