Argos has unveiled its heartfelt Christmas advert sharing it tonight to millions of viewers – and it features an iconic Scottish song.
The short ad includes music from Simple Minds with their hit song Don’t You Forget About Me played as the feature rolls.
The Glasgow rockers appear several times in the ad with lead singer Jim Kerr popping up on a TV in the make-shift living room.
Launching tonight, November 1, between ITV’s Coronation Street and Channel 4‘s Googlebox, the highly anticipated clip is believed to be the first blockbuster Christmas commercial from a British retailer this year.
While the Argos catalogue has been a firm fixture with British families for the last 46 years, it has been absent from the company’s most significant annual TV advertisement for the past decade.
This year, however, the Christmas edition of the catalogue plays a starring role in the festive campaign, which celebrates the iconic and long-standing tradition of circling your most-wanted gifts in the Argos catalogue.
Spotlighting Argos’s Christmas catalogue – renamed as ‘The Book of Dreams’ for 2019 – the advert delivers on this promise by making a father and daughter’s dreams come true.
The heart-warming story begins in a kitchen, where a father sees that his daughter has circled a drum kit in the catalogue. He taps the page with his finger and the kitchen table splits open to reveal the drum kit right there in front of him. Suddenly, the kitchen transforms into his own private gig, with bulbs beaming in the oven and stage smoke pouring from the fridge.
The Simple Minds’ 80s classic plays on the TV and he drums along.
The father is joined by his daughter – woken by the racket – and suddenly the kitchen is transformed into the gig of a lifetime, with adoring fans chanting along. In a scene-stealing moment, Cubby the Curious Bear – expected to be one of the most popular toys this year – leaps off the stage and crowd surfs.
Dan Elton, Head of Marketing Communications at Argos, said: “This year we wanted to celebrate a festive tradition that families up and down the country all know and love. The nostalgia of circling your dream gift in the Argos catalogue never goes away and it’s still going strong in today’s tech-obsessed world.
“Argos is one of the UK’s biggest online retailers but the feeling of turning the pages of the catalogue is something our customers love and sets us apart from everyone else. Whether you shop by smartphone on your commute, pop in-store to browse the latest products or love to pore over the catalogue in the comfort of your home, Argos is the place to fulfil your Christmas dreams.”
