- Danielle Wightman-Stone
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Britain’s youngest adult demographic, aged 18-24, has been crowned the
thriftiest age group when it comes to getting rid of unwanted clothing,
shoes and accessories, according to research by the Fashion Retail
Academy.
A new study has revealed that those aged 18-24 are the most active at
selling their unwanted garments with 22.8 percent selling their clothes via
resale apps and 11.9 percent selling to their friends. They are the biggest
users of resale apps, with almost a quarter revealing that’s how they sell
their unwanted items.
In total, the number of Britons using fashion resale apps, such as
Depop, Vinted, eBay, and Facebook Marketplace has increased by 113 percent
in five years, while the number of people selling at car boot sales has
decreased by almost a third (31.4 percent).
The research reveals that older generations are not as savvy, with only
18.4 percent of 25-34-year-olds, 16.8 percent of 35-44-year-olds, 14.9
percent of 45-54-year-olds and 9.5 percent of those aged 55+ selling their
clothes using fashion resale apps.
The findings come after the Fashion Retail Academy revealed Brits are
sitting on a 4.1 billion pounds of unwanted clothes they ‘can’t be
bothered’ to sell or donate.
Lee Lucas, principal at the Fashion Retail Academy, said in a statement:
“This study highlights the ongoing move to a more digital world, with
Britain’s youngest generation leading the way. The sheer choice of fashion
resale apps like Depop, Vinted, eBay, Facebook Marketplace, and others,
demonstrates the strength of demand for simpler ways of converting unwanted
items into cash.
“Convenience is king, and we expect the rapid growth of resale apps to
accelerate as digital natives come to dominate every economically active
demographic.”
