Benefit Cosmetics are inviting you to have your cake and eat it in order to celebrate the launch of their new concealer for one day only – and you won’t want to miss it.
The brand has teamed up with food delivery service Deliveroo to offer beauty obsessives the chance to get their mitts on the new concealer a day before the official nationwide launch, together with your very own ‘Cake-away’ this Thursday 22nd August.
Putting a sweet spin on the takeaway company’s service and highlighting the non-cakey finish of the new Boi-ing Cakeless Concealer, Benefit have created the clever campaign which allows you to order three delicious cupcakes to your home as an extra treat alongside the new product for just £12.
But it won’t just be hand delivered – in true Benebabe style, a senior Benefit Cosmetics MUA will arrive with every delivery to shade-match you for the game-changing cover-up – before handing over your free concealer, saving you £18.50.
Beauty know-it-alls will already be familiar with the Boi-ing family of concealers – the original Industrial Strength concealer is a cult favourite, with beauty editors and makeup artists raving about its ability to cover up anything and everything seamlessly in an instant. The little round pot is a true regular in our makeup bags, but the new arrival to the range might just take over as our new concealing BFF.
The Boi-ing Cakeless Concealer is available in 12 shades and offers full coverage over under-eye circles, blemishes and pigmentation, with a weightless finish that doesn’t cake (get it) or sink into fine lines. It’s high pigment with a high-end texture, and by taking advantage of the Cake-away offer you’ll be getting it for free alongside your bespoke Lily Vanilli cupcakes which are available for one day only.
Flavours available include vegan raspberry vanilla cake with cherry, gluten-free strawberry cupcake, and a mini matcha flower sponge cake – simply make your order and wait for your sweet package to be delivered together with your new makeup hero.
The offer is available exclusively with Deliveroo in selected areas in London, Manchester and Glasgow on Thursday 22nd August only, but we’re really hoping the idea of a cakeaway catches on.
