When is Amazon Prime Day 2022? Confirmed date & deals in the UK

Amazon Prime Day 2022 is in just two days’ time, people (12 and 13 July, FYI), so veteran beauty sleuths, stand to attention. Forget what you thought you knew: Amazon Prime Day isn’t just for vacuum deals, mattress deals, and Prime tech deals and coffee machines

As one of the internet’s biggest sales of the year, the best Amazon Prime deals actually span across luxury makeup, skincare, sexual wellness and haircare, with the retail giant’s flagship sale serving up a huge range of discounts across brands like GHD, thisworks, Revlon, Elizabeth Arden and CeraVe. So it’s worth getting acquainted. 

Here’s everything we know so far about Amazon Prime Day 2022 – including the confirmed dates, best Amazon Prime Day deals and how to take part. 

When is Amazon Prime Day 2022

This week! It has been confirmed that Amazon Prime Day 2022 will be taking place on 12 and 13 July this year. 

Amazon Prime Day a two-day shopping event which runs from just after midnight on Tuesday 12 July 2022 to midnight on Wednesday 13 July 2022. 

Sure, a two-day bonanza of deals and discounts can feel a tad overwhelming, but we’re here to help you find the very best Amazon Prime Day deals

In 2020, lockdown pushed the event back to October, and in 2021, it happened in June. 

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What is Amazon Prime Day?

ICYMI, Amazon Prime Day is Amazon’s flagship shopping event and their biggest sale of the year. It was initially started as a one-day celebration of Amazon’s 20th anniversary back in 2015, and it lasts for 48-hours (with plenty of early Amazon Prime Day deals dropping as a warm-up event). On par with Black Friday and Cyber Monday, some might say. 

Amazon Prime Day 2020 was the retailer’s most successful to date (we’ve got lockdown to thank for that). Amazon delivered more than a million deals across the two-day period, and sales surpassed £2.5 *billion* (!) across 19 countries – a number which was up 60% compared to the year before. In 2021, Amazon Prime Day was described by the brand as “hugely successful,” with more than 250 million items being purchased by Prime members worldwide. Rest assured, Amazon Prime Day 2022 is set to be big news. 

How can I take part in Amazon Prime Day 2022?

You have to be an Amazon Prime member – or at least be on a 30 day free trial – to take part in Amazon Prime Day. Membership costs £7.99 a month or £79 for a year, and signing up will make you eligible for other benefits way past Amazon Prime Day. 

Think: handy same-day delivery when you’ve hit pan on your favourite moisturiser, over 800,000 free e-books, and access to Prime Video and Amazon Music services.

How to make the most of Amazon Prime Day

Amazon Prime Day might all feel a tad overwhelming, but you don’t have to go it alone. There’s lots of information live on the Amazon website, and we’d also recommend bookmarking our most-popular Amazon Prime Day guides which showcase the hottest, editor-approved deals across various product categories. 


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