Let’s face it, shopping for foundations is probably currently up there with one of the trickiest beauty purchases – and even more so now when we can’t just simply pop into a store.
Depending on your skin type and concerns, your foundation has a hell of a lot to deliver. It needs to glide on like actual silk and not look too obvious, but also give your face a flawless, fresh look, while concealing blemishes and, most importantly, matching your skintone perfectly. That’s not asking much, is it?
More often than not, you find The One and then, out of the blue, the dreaded ‘D’ word comes along. Yep, that’s right, that perfect skin-matching absolute dream boat of a shade you found has been discontinued.
We hear you, and since many of us at GLAMOUR HQ have experienced just that, we want to let you in on our foundation secret, and we promise it won’t be ripped from your hands.
Estée Lauder’s Double Wear Stay-in-Place Makeup SPF10 needs to be on your radar. If you’re not familiar with it, here’s what you need to know. It’s a cult beauty product and bestseller, which was one of the first foundations to offer shades that actually tried to represent more than just a handful of women. And brand has promised these shades aren’t going anywhere.
Double Wear comes in more than 60 shades from Espresso to Alabaster, and in a range of cool, neutral and warm undertones, you can pretty much guarantee you’re going to find a shade that suits you.
The medium-to-full, buildable-coverage foundation has been hailed for its face-flattering abilities no matter your skintone. Add to that the fact that it’s oil-free, easy to use and so lightweight you forget you’re wearing any foundation at all, and you’re on to a winner.
As well as offering a variety of skintone shades, Estée Lauder is on a mission to feature diverse spokesmodels too – so far these have included Joan Smalls, Karlie Kloss, Anok Yai, Fei Fei Sun and Dianna Penty.
Estée Lauder shoppers are hailing Double Wear Makeup with over 1,800 five-star reviews commenting on its incredible coverage, long-wear powers and colour-matching magic.
One customer wrote: “Cannot praise Estée Lauder enough. Their Double Wear foundation caters for so many aspects and, even though it’s great coverage, it isn’t ‘cakey’ at all; it feels light but has amazing coverage – win, win! My skintone is also very pale and it’s the only foundation I have ever found that matched perfectly without giving a pink or orange tint. I will definitely be a forever customer!”
Another fan called the foundation her “holy grail” product, adding: “The struggle to find a pale foundation has hounded me for months, but Estée have come to my rescue with the shade 0N1 Alabaster! The formula is perfect, neither too runny nor thick, and builds nicely and evenly on the skin.”
If you’re thinking: that’s all well and good, but how do I actually find my perfect shade when I can’t leave the house? The brand has now made this an absolute doddle – head online to do the Foundation Finder quiz or even have a live chat with a beauty consultant.
And if you’re looking for more guidance and inspiration on how to create a flawless base using Double Wear Foundation, check out Estée Lauder’s Foundation 101 Video Playlist.
What makes Double Wear such a cult buy is the fact that it celebrates every kind of woman, no matter their skintone, allowing them to feel like the best version of themselves every single day. At a time of such uncertainty, Double Wear is all about helping us #WearConfidence whatever we’re going through.
Now that’s something we think is worthy of getting behind, don’t you?
