- Kristopher Fraser
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Dutch accessories designer Elza Wandler has had a meteoric rise to cult
fashion label status. Her label Wandler became the next big thing after the
launch of her Hortensia handbag style. The bag named after her
mother-in-law achieved It bag status and is priced at 600 British pounds,
contributing to 20 percent of her brand’s overall sales.
After the growing success of her small, but might company (she has a team
of seven people based in Amsterdam), the designer is launching shoes on
April 30. The news was reported by British Vogue. The five-piece collection
of heels for high summer start at a price point of 375 British pounds. The
designer opted to do heels first because she felt the industry is in a
sneaker overkill phase.
Everything is made in Italy in a Venetian factory, resulting in high
quality leathers and materials. The designer also uses only local
materials, with even the hardware made in Italy. For her shoes, the
designer actually has a different factory for every part of the shoes from
the buckle to the heel.
“For accessories to elevate a woman’s own style without screaming is my
ultimate goal,” Wandler said to British Vogue. “I love to see my designs on
the street.”
Wandler’s shoes have already picked up an impressive list of stockists
including Net-A-Porter, Matches, Browns, Bergdorf Goodman, MyTheresa, Moda
Operandi, Galeries Lafayette, Harvey Nichols and Lane Crawford.
