- Danielle Wightman-Stone
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Europe’s fastest growing owner-operator of premium outlet shopping
destinations, VIA Outlets, has promoted Otto Ambagtsheer to chief executive
officer, from his previous role of chief operating officer.
Ambagtsheer who joined the company in September 2018 has been named
chief executive after delivering a strong H1 2019 performance, with VIA
Outlets reporting a 10 percent increase in brand sales and an 8 percent
increase in footfall.
This growth is on the back of a strong performance in 2018 as well as
its ongoing strategy to transform its portfolio of 11 centres into premium
fashion outlets, through its ‘3 R’s’ strategy of Remodelling,
Remerchandising and Remarketing its assets.
VIA Outlets chief executive, Otto Ambagtsheer, said in a statement: “Our
half-year results once again prove the successful execution of our
strategy, as well as the resilience of the outlet market. As we enter the
second half of 2019, we are delighted to have a strengthened senior
management team in place which is vital to delivering VIA Outlets’
continued success and ambition for the future.”
VIA Outlets was established in 2014 to acquire and manage existing
outlet centres across Europe. It grew its portfolio to 11 centres across
nine European countries in leading tourist locations, making it the fastest
growing owner-operator of outlets in Europe. In 2018, its total portfolio
brand sales amounted to 1.07 billion euros and saw over 30 million guests
visit its centres.
Image: courtesy of VIA Outlets
