US tech company praises Scotland's contribution to IPO

A user insight company has revealed the importance of its presence in Scotland for helping the platform list on the New York Stock Exchange.

Chief executive Andy MacMillan explained that tapping into Scotland’s tech talent was key to the company’s growth.

He revealed plans to expand User Testing’s presence in Scotland through the hiring of 25 new employees, which he hopes will be increased following a new lease for a larger office in Scotland.

The company, headquartered in San Francisco, has offices in Edinburgh, Atlanta and Singapore – and is now planning to open further sites in France and Germany.

It listed on the New York Stock Exchange this week, raising $140m at $14 a share in a downgraded offering. It had planned to offer 14.2 million shares for $15 and $17 a share.

In an exclusive interview with Insider following the company’s Initial Public Offering on Wednesday, MacMillan praised Scotland and the integral part its network and tech ecosystem played in its strategy.

The company made its first hire for its Scottish office in 2019.

“Part of what I like about our footprint in Scotland is that it’s not just the office we have – it’s the universities we are working with, it’s the networks we are hiring within.

“It’s an incredible, under-accessed technology hub and we are really enjoying driving that forward – and again that’s not about a physical location in an office it’s about an ecosystem we want to be part of.

MacMillan studied at the University of Edinburgh and stayed connected with the university since leaving. Following his appointment as chief executive in 2018, MacMillan was tasked with finding a new office for its international expansion and followed his intuition about the talent that he would find in Scotland.

“We posted job offers in many of our locations, but more often than not we are finding the talent we are looking for in Scotland.

“It’s a key piece to our strategy – we do a bit of everything in Scotland, we are marketing, doing some back office work, building products that are sold globally.”

The University of Edinburgh alumni explained the company was willing to apply for visas on behalf of new recruits following Brexit to keep access to the talent network being built in Scotland.

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