London-based fashion and sportswear software company, Unmade has
announced it has received new investment from Maersk Growth, the corporate
venture arm of the global leader in transport and logistics, A.P. Moller –
Maersk.
The investment will be used to help the company in three critical areas:
smart logistics, enabled trade and sustainable supply chain, explained
Unmade, with particular support for the development and deployment of
UnmadeOS, which is used by the world’s leading fashion and sportswear
brands to connect consumer demand directly to production.
Sustainability within the fashion industry is a key issue, with systemic
overproduction, unsold stock and outdated business models based on mass
production, with poor linkages between production cycles and consumer
demand driving an estimated 500 billion US dollars in annual industry
losses, and a meaningful impact on global CO2 emissions explains Unmade in
a statement.
They add that this new investment from Maersk will help it achieve its
vision to be more “responsive, flexible and sustainable”.
Unmade OS allows fashion and sportswear brands to address this issue
directly, increasing the responsiveness, flexibility and sustainability of
the fashion supply chain.
Unmade received investment to support its mission to connect Demand to
Production at leading fashion and sportswear brands
Maersk Growth’s backing follows recent investment from Octopus Ventures
and MMC Ventures.
Oliver Finch, investor at Maersk Growth, said: “We are delighted to
support Unmade and its emergent industry innovation. The business is on an
exciting trajectory to enhance the fashion supply chain with improved
flexibility and reduced waste.
“This fits well with Maersk’s long-term vision around end to end
integrated container logistics – to develop and support meaningful and
integrated engagement in supply chain to address real industry challenges
for our customers”
Hal Watts, chief executive and co-founder of Unmade, added: “We’re
looking to work with even more global fashion and sportswear brands that
aspire to become demand-driven or need to realise the true potential of
their iconic products in innovative ways.
“Gaining investment and additional support from Maersk Growth will help
us achieve this ambition, faster. Successful brands in fashion and
sportswear will not only connect products and experiences, but also connect
demand to production. UnmadeOS is the operating platform that enables this
to happen immediately.”
Maersk Growth was founded with a clear purpose – to shape the future of
trade by acting as a catalyst for the next generation of industry
innovators, by driving transformation in trade and logistics.
Finch, added: “Maersk Growth invested in Unmade to support the team’s
ongoing innovation in production in fashion and sportswear, reducing waste
across the supply chain. Brands that work with Unmade unlock the benefits
of becoming more adaptive, responsive and efficient.
“Sustainability is a global aspiration, and manufacturing and logistics
ventures have a meaningful role to play in addressing environmental,
societal and operational challenges. Together with Unmade, we share a goal
of enabling a more dynamic, sustainable and integrated future of trade.”
UnmadeOS is an operating platform that enables fashion and sportswear
brands to realise the full potential of their products. The platform
unlocks market opportunity for brands through transformative product
development, product design and manufacturing efficiencies. Key to this
transformation is UnmadeOS’s ability to directly connect customer demand to
production.
Unmade works with global fashion and sportswear brands, most notably New
Balance and Rapha, and has had notable collaborations with Farfetch,
Opening Ceremony and Christopher Raeburn.
Images: courtesy of Unmade
