- Robyn Turk
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As retailers take part in Black Friday and Cyber Monday discounting
to start the holiday shopping season, Universal Standard has taken a
different approach. The size inclusive womenswear brand is asking
customers to donate denim for recycling in return for discounts on new
merchandise.
Universal Standard is offering its best-selling denim styles in its
collection for 25 dollars, as long as the customer will recycle an old
pair of jeans through Cotton Inc.’s Blue Jeans Go Green initiative.
The jeans available in the offer typically retail for 80 to 100
dollars, depending on the style.
Every order completed through this offer will come with a pre-paid
UPS shipping label and packaging for customers to easily ship their
old denim to Cotton Inc.
With this sales tactic, Universal Standard reduces the risk of
fashion waste that often comes with holiday sales and gifting. This
issue has been a concern for other companies this season, such as
ThredUp, who is offering thrifting gift cards to encourage shoppers
to consider secondhand gifts.
Photos: Universal Standard
