- Twitch revealed its lineup of sponsors, activations, and esports competitions for TwitchCon San Diego taking place Sept. 27-29.
- Participating brand sponsors will include Wormhole, Honda, M.A.C. Cosmetics, Tik Tok, Kraken, Intel, Lenovo, Totino’s, and others.
- Over 160 exhibitors will host varying activations from esports meet-and-greet sessions to competitions, demos, makeovers, refreshments, and transportation.
Twitch announced its lineup of esports activities, sponsors, and preview of activations planned for TwitchCon San Diego, taking place Sept. 27-29 at the San Diego Convention Center. In a release, Twitch indicated that over 160 exhibitors would be in attendance including both endemic and non-endemic brands.
TwitchCon San Diego will host several esports competitions, including three days of Twitch Rivals events that are, for the first time, open to any Twitch Partner or Affiliate. Streamers will compete in Fortnite, League of Legends, Teamfight Tactics, and Apex Legends for a piece of the $1M USD prize pool. For the first time ever, any Twitch Partner or Affiliate can compete.
The Esport LAN area will host a number of activities and competitions throughout TwitchCon including a face-off between Tik Tok and Twitch streamers, the Army Entertainment Esports’ SVF Open Road to TwitchCon Finals, and a Magic: The Gathering Arena event.
A Twitch Prime booth will host a live show, photo ops, meet-ups, and activities for visitors to take part in. A Twitch Sings singing competition will offer a grand prize of $20K USD and a record deal with Columbia Records.
Honda will host a meet-and-greet with Team Liquid athletes and offer daily chances to play alongside one of the team members. The auto manufacturer’s booth will feature a lounge with charging stations, giveaways, and a customized Honda decked out with Team Liquid branding.
First-time TwitchCon sponsor M.A.C. Cosmetics will host a “glam booth” where streamers can receive makeovers. The brand will also host a live makeup class.
Virtual clubhouse community Wormhole will offer demos of its products, offer beta access sign-ups, and allow visitors to reserve their usernames. Describing itself as a “social lifestyle platform for gamers and esports,” Wormhole is a cloud-based environment that allows users to interact with locations, purchase goods, and socialize with other members.
Kraken Rum will serve cocktails in the Kappa Cabana lounge while 21+ visitors watch live music from Twitch creators. The Alienware Outpost will feature music and gameplay, although further details were not disclosed. After the event, Totino’s is offering TwitchCon attendees pedicab rides to hotels in the area.
Finally, Twitch announced that performers for the TwitchCon Party at Petco Park will include Lil Nas X, blink-182, Madeon, Au/Ra, and Y2K.
