If the words ‘Laura Ashley’ bring back childhood memories of quaint furnishings, chintzy dresses and romantic floral blooms, prepare for a major fashion revival.
In the most unexpected collaboration to grace the high street in recent times, Urban Outfitters has unveiled its new collaboration with Laura Ashley – and it’s had a very 21st-century upgrade.
The millennial brand, renowned for its fashion-forward collections, is injecting a new life into the quintessentially British label with a capsule collection filled with gorgeous feminine pieces just in time for summer.
The new nine-piece collection marries Laura Ashley’s trademark English-countryside whimsy with Urban Outfitters’ contemporary cuts, so there’s no need to raid your mum’s attic or scour eBay for hours for those hard-to-find vintage pieces.
It’s tough to pick favourites, but we’ve definitely got our eye on the sheer organza blouse, ditsy ruffled separates, as well as the romantic, floral dresses guaranteed to fulfil your prairie dress obsession this summer.
“We collaborated with Laura Ashley to respond to the increased demand for vintage-inspired pieces from our customer,” said Malika Zagzoule, the Buying Director at Urban Outfitters Europe.
“All of the pieces in the range have been designed in classic Laura Ashley prints to rework the brand’s aesthetic with a modern day twist appealing to a new generation who can experience the world of this sought-after 90’s brand.”
Whether you’ve summer weddings on the horizon, music festivals calling or a minibreak on the Balearic coast, there’s a print for every occasion. Just be quick if you fancy twirling around in Laura Ashley this summer, because we predict these pieces will be selling like hotcakes.
