We may have divorced our foundations during lockdown, but one thing we’re yet to be parted from is our mascara.
After all, if there’s one thing that Zoom can’t hide it’s tired and sleep-deprived peepers (it’s no coincidence that sales of eye products have seen a 156 per cent increase on this time last year.)
But in the pantheon of mascaras, there are your run-of-the-mill mascaras and then there’s your higher realm of seriously lash-extending, flutter-encouraging mascaras. For the mavens among us, I can confirm that Hourglass’ latest offering, Unlocked Instant Extensions Mascara, is the latter.
And the facts don’t lie: after launching on Space NK‘s UK site just this morning, the lash-loving wand has already become the site’s best selling mascara ever, selling two per minute.
“Hourglass established their authority of the mascara category already with the launch of Caution in 2018, which instantly became our top selling mascara at the time,” Margaret Mitchell, Space NK’s Chief Merchant says. “Unlocked is a completely different formula and further builds the credibility of the brand in truly owning this makeup category. As a tubing mascara, it is smudge proof and easy to remove, but it has the exceptional lengthening and separating benefits which are second to none.”
But is it worth the hype? As a lash lengthening lover myself, I took it for a test drive to find out.
Hourglass Unlocked Instant Extensions Mascara review:
If I were forced to define my relationship status with my mascara, I’d have to say that it’s more important to me than just the bestie of my make-up bag. My reliance on my ole’ mazzie is much more of a ‘next of kin’ status or even – dare I say it – ‘soul mate.’ It’s my make-up lifeblood that actually injects life into my face when it’s at its most lacklustre.
But admittedly, it’s hard to believe the hyperbole which often accompanies new launches – especially from coveted beauty behemoths such as Hourglass. How can so many people – with all of their varying lengths of lashes – fall so rapturously in love with one mascara? Surely not? It can’t be? Well, I’m pleased to announce that I come baring important mascara tidings.
The Hourglass Unlocked Instant Extensions Mascara is a game-changer. While its name hardly rolls off the tongue, here is a wand so thin and streamlined that it manages to cuddle each individual lash with just the right amount of candour and product, but not so much so that they’re smothered.
I’ve found that all it takes is two – yes, only two! – sweeps of massaging the wand from the base of my lash line to the tip to reward me with positively flutter-worthy lashes. Granted, I was born with naturally long lashes (I’m sorry, perhaps we can’t be friends after all), but I’ve fallen foul of a mascara wand more times than I care to admit, so I know a good one when I see it.
Just to corroborate my findings, I challenged a close friend of mine (from my support bubble, don’t worry) to give it a whirl on her lashes and, in all truthfulness, she’s never looked better. Evidently, the proof is in the pudding, and if you’re in the market for an upgrade, you may have just stumbled upon The One.
Hourglass Unlocked Instant Extensions Mascara, £29, buy now