- Kristopher Fraser
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Italian luxury label Tod’s has hired former Google executive Alessandra
Domizi as their new chief digital and innovation officer to build Tod’s
digital strategy. Domizi was previously industry head – fashion & retail at
Google.
She will begin her new role on October 14 and will report to the company’s
chairman and CEO, Diego Della Valle. Tod’s is heavily focused on ramping up
digital in an effort to appeal to young consumers, particularly millennials
who are coming into more disposable income.
Tod’s has ramped up their marketing strategy ever since their sales started
declining in 2017. Now, they are playing catch-up with their digital
strategy as consumers move more toward shopping online.
