- Robyn Turk
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Denim is a style staple that will never go out of fashion. On the
contrary, consumer interest in denim is constantly on the rise, as
brands offer new and innovative approaches to utilizing the material,
from eco-friendly manufacturing to denim footwear.
Online shopping searches for denim have increased by 11 percent
year over year, according to data compiled by fashion search engine
Lyst, with the global jeans market projected to reach 60 billion dollars by the year
2023.Lyst reported that average, jeans are searched 13 times
per second worldwide, ranking the category as the third most searched
behind sneakers and dresses.
Lyst recently published a report based on over 60 million
delated-related searches on its platform over the last 12 months,
along with sales data across 5 million products from 12,000 designers
and stores to determine the extent to which consumers are searching
and shopping denim. While 7 out of 10 shoppers search for blue jeans,
the report, “Denim: A Deep Data Dive,” proves that the shopper’s love
for denim reaches beyond the classic jean. Consumers internationally
are looking for hundreds of varying combinations of style, color,
shape and fit.
Ahead, see three rising denim trends that have overtaken their
predecessors as the most widely sought-after styles.
White denim
With 7 out of 10 denim searches looking for blue jeans, the classic
wash is still in the highest demand. That being said, white denim is
well on its way to catching up. Steadily on the rise, searches for
white denim have increased by 42 percent since the beginning of March
2019. In fact, sales of white jeans almost surpassed sales of blue
jeans for the first time during the last week of May 2019.
Relaxed fits
The era of the skinny jean is behind us. Trends such as the ‘Mom
Jean’ have piqued the consumer’s interest in looser, relaxed fits.
Over 200 thousand shoppers searched for mom jeans each month over the
last 12 months, leading to more interest in similar fits such as the
boyfriend jean and distressed styles. The search term ‘loose jeans’
has grown by 135 percent, and is particularly trending among consumers
from the state of California.
New denim styles
As designers respond to the consumer’s steadily growing interest in
denim and offer innovative approaches to styling the material,
consumers tend to respond well. Ukraine-based denim label Ksenia Schnaider earned viral recognition at
the start of this year when it launched a pair of asymmetrical jeans.
The item was searched online 18,500 times in four weeks. Similarly,
two-tone denim has been a popular trend since the beginning of 2019,
with its searches having grown by 25 percent by the start of the
year.
Image: Pexels
