The Start-Rite x JoJo Maman Bébé shoes your children need


hoosing your little one’s first pair of shoes is an important part of their development. It’s a right of passage for any soon-to-be stroller and to mark the milestone, they need a sturdy and supportive base.

According to research from Start-Rite where the footwear label called upon 500 parents across the UK, there is much confusion surrounding the process – no surprise there. Your little one’s feet are growing a mile a minute, so it can be hard to keep up. Just over half (57 per cent) of parents with toddlers are confident on the size of their children’s feet. Did you know they need to be measured every six weeks? This is crucially important to safeguard their growth and prevent sores, blisters or anything that may create long term problems.

Luckily Start-Rite is on hand (or foot?) with 229 years of experience under its belt to aid your child as they take their first steps and begin exploring the world. The heritage shoe label has teamed up with the specialists over at JoJo Maman Bébé – who are known for their stylish maternity, baby and children’s offering – on a footwear collaboration.

JoJo Maman Bébé

Little feet are in for a treat with an adorable co-branded collection from the two British high street brands. The pre-walking and first step shoes and boots are designed with the theme of friendship in mind. They feature beloved characters and motifs from both labels including mice, fox, hedgehogs and penguins, so you’ll be able to find the design that suits their interests. The shoes have been crafted in leather and suede and in a range of playful pinks and teals or pared-back neutrals; navy, brown and tan.

They are available in sizes 3 to 9 with multi-width fittings. Prices start at £32.99 and there’s a nod to eco-conscious practices with a recyclable cardboard box that is adorned with hand-drawn woodland creatures.

But that’s not all. To ensure the best fit, you will now be able to find trained shoe fitting experts in 28 JoJo Maman Bébé stores who will be able to share guidance and advice so that busy parents can tick off this task as quickly and efficiently as possible. You can book an appointment in-store here.

Shop our favourite pieces from the collection below. There are three styles available; pre-walker, first steps and boots.

Reasons to buy from Start-Rite

  • It has been making shoes since 1792 and pioneered the way for properly fitted children’s shoes
  • Introduced multi-width shoes, as well as half sizes
  • Makes well-designed shoes that will support young soft bones
  • Shoes have room inside for extra growth
  • Offers a selection of fastenings, depending on your child’s age and preference
  • All shoes are made from soft leather
  • Inside has cushioning to protect feet from bumps
  • Shoes have a breathable mesh inside to keep feet fresh

Pre-walker shoes for those yet to take their first steps


Before they’ve grasped the walking process, these pre-walker shoes will protect their little feet. They are constructed with a flexible soft leather that is light and provides sensory feedback. The shoes have a square-toe design for stability, while a cushioned insole offers the utmost comfort.

JoJo Maman Bébé

First steps shoes for after they’ve taken the first leap


As they start to find their footing, they will need shoes with plenty of grip for easy and natural movement – and these lightweight shoes fit the bill. They feature a toe bumper that helps protect tootsies that is rounded so has added growing room.

JoJo Maman Bébé

Boots for adventuring


Have no fear, these leather boots are easy to get on thanks to the inside zip. The stylish autumn-ready design is made up of a flexible sole and heel as well as toe bumpers for added protection.

JoJo Maman Bébé


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