- Huw Hughes
Amsterdam-based showroom The Denim Window has launched a series of live
Instagram streams twice a week featuring key players in the denim
The idea behind ´The Denim Window Spritz´ is to keep the denim community
in contact and up-to-date during a time when stores are closed across the
globe due to the Covid-19 pandemic.
Beginning 31 March and streaming twice a week at 06:00pm CET on Tuesdays
and Thursdays, each episode will see The Denim Window founder Silvia
Rancani speaking with leading players in the denim industry.
Each guest will be able to talk about their business, collections and
product innovations, as well as about their personal life and how they are
dealing with the current global situation.
Viewers can follow along on Instagram @thedenimwindow and ask questions in real time.
The next guest on the show, which will go live on Thursday 2 April, will
be Amy Leverton from trend forecasters Denim
“The idea was born to allow all our denim friends in our community to
stay in touch – to get information and updated conditions from all over the
world and even to get to know each other better from a personal point of
view,” said Rancani.
“We are also working in upgrading and implementing our website. Soon the
new collection concepts of The Denim Window companies will be available on
a new section of The Denim Window website and from there you will be guided
to get an appointment for online presentation live directly with the
company you are interested.”
Photo credit: Pexels