The Chase viewers found their eyes wandering during this evening’s quiz marathon, as host Bradley Walsh commanded their attention.
Certain fans suggested the 59-year-old’s hair was more voluminous than usual, towering luxuriously over his head.
Taking to Twitter, they praised his glamorous new ‘do, making it clear they were jealous of the volume he had achieved.
One said: “Bradley looks quite dapper with his big hair.”
A second added: “Bradley looking very boufont on the hair department.”
And a third asked: “Why do I almost envy Brad’s hair?”
Chaser Shaun Wallace – also known as The Dark Destroyer – arrived to take out four new contestants, as Martin, Bernie, Chris and Dani competed for the cash prize.
Sadly, Irish contestant Bernie was knocked out after the cash-builder round, as brainiac Shaun trumped her with quickfire answers.
Luckily, Bradley – and his stunning new hairdo – managed to cheer poor Bernie up on her way out the door.
She said: “My sister will be really pleased I met you!”
Bernie revealed her sister Mary was a Coronation Street superfan, supporting Bradley since he played the infamous Danny Baldwin on the cobbles.
After just two years in the role, Bradley left the soap back in 2006, when his character escaped Weatherfield for sunny Spain.
Bernie explained: “She liked you in Coronation Street.”
As kind-hearted as ever, Bradley wrapped one arm around Bernie and smiled for a photo, waving hello to Mary as she watched the show from home.
Bernie exclaimed: “Well it was worth it just for that!”
The Chase airs on weekdays at 5pm on ITV.