- Huw Hughes
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Ted Baker has appointed the former boss of Scotch & Soda USA, Ari
Hoffman, to the newly-created role of CEO of its business in North
America.
Hoffman, who will join the British luxury label in December, has over 30
years’ experience working in senior positions for a range of fashion and
retail brands in North America. Most recently he was CEO for Scotch & Soda
US, before which he was president and CEO of US operations at Benetton. He
has also worked at Gant, Yves St Laurent, Christian Lacroix and Lacoste.
The newly-created role aims to help accelerate Ted Baker’s growth in
North America, which currently represents the company’s second-biggest
market.
Commenting on the new appointment in a statement, chief executive
Lindsay Page said: “We are delighted to announce that Ari will be joining
the Ted Baker team in December. His vast experience and in-depth
understanding of the North American market will further strengthen our
global executive team.
“Ari has a deep understanding of the North American market and he has
significant experience of working with well-known and prestigious global
brands like ours. I have no doubt that he will be a driving force in
continuing to develop the Ted Baker brand in North America, particularly
supporting our online and digital business development.”
Hoffman added: “I am delighted to join Ted Baker to lead the Company’s
North American team to even greater success. Ted Baker is an outstanding
brand that I have been an admirer and consumer of for some time. I look
forward to accelerating the development of this quintessential British
brand in the significant North American market.”
Photo courtesy of the brand
