- Huw Hughes
Zurich-based sustainable fashion brand Qwstion has launched its first
fully vegan product range: The Vegan Driftwood Edition.
The Swiss backpack specialist has redesigned four of its most popular
styles to create the range, including the Office Pack, the Day Pack, the
Small Tote and the Halfday Tote. Each style in the Vegan Driftwood Edition
is made from high-density organic cotton canvas, a “sturdy and supple
material” which doubles as the basis of newly-developed handles and straps
which replace leather.
The brand is also the brains behind Bananatex, an innovative fabric made from 100
percent natural banana fibres.
“Since day one, our goal has been to align the functionality of our
products with the highest possible sustainability – both in manufacturing
and the materials they’re made of. Respect for nature and humans alike is a
cornerstone of our creative and production processes. Now, we’re taking
that commitment one more step forward,” the brand said in a statement.
“Where we all agree within our team, is that avoiding plastic should remain
our top priority. But as we embark on the next phase in our ever-evolving
sustainability mission, we want to keep improving, questioning our current
solutions and exploring ways to create products that are at once
sustainable, functional and vegan.”
The Vegan Driftwood Edition is being sold at Qwstion flagship stores in
Zurich, Vienna, Copenhagen and Lausanne, as well as on the brand’s website
and at retail partners worldwide.
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Photos courtesy of the brand