The Super Bowl Half Time Show: A history
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Usher has promised surprise guests and a show that celebrates both his past and present when he headlines the Super Bowl 2024 halftime show tonight (11 February) at the Allegiant Stadium in Paradise, Nevada.
The R&B singer, known for hits including “Yeah!”, “OMG” and “You Make Me Wanna…”, gave fans just a hint at what to expect during a press conference hosted by Apple Music in Las Vegas on Tuesday, and teased surprise guests that could include Nicki Minaj and Justin Bieber.
The kickoff is set for 3.30pm PT/6.30 pm ET/11.30pm GMT, with the three-hour-long game between the Kansas City Chiefs and the San Francisco 49ers broadcasting live on CBS. UK fans will be able to watch the broadcast on ITV1.
Meanwhile, Taylor Swift has officially arrived in the US, after racing from a show in Tokyo to get to the game in time to watch her boyfriend, Chiefs tight-end Travis Kelce, play.
How to watch tonight’s Super Bowl halftime show
Hello and welcome to The Independent’s liveblog for tonight’s Super Bowl halftime show!
From Taylor and Travis to Usher’s headline performance, we’ll be keeping you up to speed with all the latest news, gossip, pictures and video from tonight’s event.
Usher is headlining the Super Bowl halftime show this year
(Copyright 2024 The Associated Press. All rights reserved.)
How to watch in the US
For US-based fans of the Big Game, Super Bowl LVIII will air from 6.30pm ET (3.30pm PT). The game will air live on CBS and Nickelodeon. Super Bowl LVIII will also stream live on Paramount+
How to watch in the UK
For British fans interested in tuning into the live broadcast – whether to watch the game or catch Usher’s halftime performance – you’ll be able to watch on ITV1.
The 2024 Super Bowl kickoff will take place at 11.30pm GMT on Sunday (11 February).
What time is the Super Bowl halftime show?
Usher will take to the stage between 90 minutes to two hours into the game, where halftime will be called. In the US, fans should tune in by 8pm ET / 5pm PT if they want to catch the beginning of Usher’s performance, while in the UK, the time will be around 1am GMT.
Roisin O’Connor11 February 2024 07:26
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Roisin O’Connor11 February 2024 18:01
Super Bowl 2024 halftime show: What time and how to watch Usher from the UK
Roisin O’Connor11 February 2024 17:01
Travis Kelce’s mother claims she won’t be in VIP box with Taylor Swift for Super Bowl
Travis Kelce’s mother claims she won’t be in VIP box with Taylor Swift for Super Bowl
Roisin O’Connor11 February 2024 16:31
What is Usher’s net worth as he headlines the Super Bowl halftime show?
While many fans may be surprised to learn that the gig comes with a $0 paycheck, it does offer extraordinary levels of exposure. The R&B singer is expected to see an exponential spike in listening streams following his performance.
Roisin O’Connor11 February 2024 16:01
Patrick Mahomes reveals his game day breakfast ahead of Super Bowl
Patrick Mahomes reveals his game day breakfast ahead of Super Bowl
Roisin O’Connor11 February 2024 15:31
Super Bowl halftime show: The 10 greatest performances, from Rihanna to Prince
Here are our favourite Super Bowl halftime performances:
Roisin O’Connor11 February 2024 15:01
Super Bowl 2024: Best ad teasers ahead of the big game
Super Bowl 2024: Best ad teasers ahead of the big game
Roisin O’Connor11 February 2024 14:31
How much does a Super Bowl ad cost in 2024?
Because of how many people watch the event every year, with an estimated 100 million people watching the 2023 Super Bowl, it has become a large deal for companies to purchase one of the rare advertisement slots.
“Even though a Super Bowl advertising campaign might not pay immediately in hard dollars and cents, if a business can afford to produce one of these stellar spots, they stand to earn new customers and build awareness on a scale unmatched by other outlets,” Peter Koeppel, founder and president of marketing agency Koeppel Direct said in 2019.
Roisin O’Connor11 February 2024 14:01
