Shaftesbury has officially launched three international fashion and
accessory retailers in Seven Dials, Covent Garden to bolster its offering
in the run-up to Christmas.
Scandinavian brands Nudie Jeans and Rains have recently opened in Seven
Dials, while Indian leatherwear label Kompanero will make its UK debut when
it opens its doors on December 15 at 52 Neal Street.
Kompanero, taking its name from the Spanish word for ‘companion’,
specialises in timeless bags made from ethically manufactured leather and
natural, sustainable materials, and the opening marks a milestone within
the label’s European expansion strategy.
Samantha Bain-Mollison, group retail strategy and leasing at
Shaftesbury said in a statement: “The line-up of new international brands
we’ve welcomed to Seven Dials throughout 2019 has been so exciting, and
reflects our strategy of curating unique, cult-status retailers at the
destination. We’re ending the year on a high note with this trio of
flagships, each of will further strengthen the Seven Dials community, and
set it apart as a prime destination.”
Kompanero will join Swedish brand Nudie
Jeans, which pioneers sustainable denim through ethical production
processes, which recently opened on Monmouth Street. Its new London
flagship offers an upcycling re-use programme as well as a free repair
service.
While Danish label Rains has launched its third London store at 20
Earlham Street with a 700 square foot store that will act as the brand’s
primary concept space to host events, customisation, exclusives and any
limited-edition collections. The store has been designed to reflect Rains’
Scandinavian character and offers its full collection of outerwear,
waterproof apparel, bags and accessories.
Daniel Brix Hesselager, co-founder and head of retail at Rains added:
“Seven Dials is a natural home for our flagship UK store. The store
provides a great showroom space for our collection and we are in very good
company, neighboured by like-minded, global brands which also prioritise
premium design and craftsmanship. We look forward to getting
better-acquainted with our London customers.”
These global signings follow a raft of fashion, beauty and lifestyle
entrants to Seven Dials for 2019, including contemporary womenswear labels
L.F. Markey and Emin + Paul, menswear hub Oi Polloi, and activewear
boutique Fashercise.
Images: courtesy of Shaftesbury
