- Kristopher Fraser
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Sebago has announced that five European concept stores will be
reinterpreting the Portland Docksides, creating five limited edition
designs transforming, modifying and customizing Sebago’s shoes with unusual
materials and innovative designs, still preserving their DNA.
It’s the first project from the Sebago Yacht Club project, a laboratory
dedicated to ideas and experimentation in the world of Sebago. Starting
from the end of March, every Thursday for five weeks, five different
interpretations of the Portland Docksides will be presented in five
different European cities.
The launch of the collaboration begins on March 28 with the Mini silhouette
in Madrid, introducing a Portland shoe made with classic materials in an
unusual urban mix in black and white. On April 4 the brand launches the new
Morrison silhouette in Antwerp, combining a pink suede upper with a French
terry yellow heel collar, one of the favorite materials of the “Howlin’ by
Morrison” collection. Next, on April 11 the third collaboration launches at
Société Anonyme in Florence with a hi-tech reinterpretation of the
Portlands in a “lunar” version: sidereal white mesh, lug soles and unusual
volumes for shoes ready to tread the craters of Earth’s satellite as well
as the deck of a boat. On April 18, Nitty Gritty in Stockholm presents a
pair of traditionally shaped Docksides in two different colors, perfectly
mixed on a 100 percent animal free Alcantara fabric upper. The first act of
the Sebago Yacht Club project and the fifth and final collaboration
concludes on April 25 with concept store Oi Polloi in Manchester
reinterpreting iconic Docksides using late ’80s materials inspired by the
Italian Casual urban tribe (the “Paninari”) born in Italy in those years.
Each model features a double flag – Sebago‘s and one with the name of the
concept store – and will be exclusively on sale in the stores and through
Sebago’s e-commerce site.
Sebago is part of BasicNet SpA, which also owns Kappa, Robe di Kappa, Jesus
Jeans, K-Way, Superga, Sabelt and Briko. BasicNet operates worldwide
through a network of licensed entrepreneurs producing or distributing the
group’s branded products. The company provides licensees with R&D, product
industrialization and global marketing services. All company procedures
take place exclusively online which makes BasicNet a “fully web integrated
company.” Based in Torino, BasicNet has been listed on the Italian stock
exchange since 1999.
photos: courtesy of Purple PR
