She has reportedly signed a lucrative $250,000 deal to become Weight Watcher’s newest ambassador.
And Sam Armytage looked thrilled with her new role as she celebrated by throwing an indulgent luncheon at Chiswick restaurant in Woollahra, Sydney on Thursday, where her parents joined her as guests.
The Sunrise host, 42, looked incredible as she flaunted her incredible 10kg weight loss while posing with her mother and father, Mac and Elizabeth, inside the bash.
Family affair! Sam Armytage, 42, looked thrilled to celebrate her new Weight Watchers ambassador role with her parents, Mac and Elizabeth, while hosting a lavish luncheon at the Chiswick restaurant in Sydney on Thursday
Sam was dressed to impress in a black sleeveless $1,300 Dion Lee frock, previously worn by the Duchess of Sussex, that made sure to highlight slimmer frame.
She paired her dress with smart court heels and favoured glamorous make-up for the occasion.
Flanked by her parents, the veteran broadcaster flashed a smile on her arrival to the event, also attended by her Channel Seven colleagues.
Glamorous: The Sunrise host looked incredible as she flaunted her incredible 10kg weight loss while posing with guests at the bash including Women’s Weekly editor Nicole Byers (pictured above)
Showing support: Sam’s Sunrise co-stars turned out in support of her new venture, including David Koch and his wife Libby
Sunrise co-anchor David Koch and his wife Libby were in attendance, as well as panelists Natalie Barr, Mark Beretta and Edwina Bartholomew.
Guests were treated to a lavish menu that consisted of olive-oil soaked focaccia, roasted baby corn and garden beetroot.
Mains ranged from fried spatchcock chicken to kingfish sashimi and guests shared plates of whole roasted chicken and Moran Family lamb shoulder.
Dressed to impress: TV presenters Sally Obermeder, Kylie Gillies and Edwina Bartholomew (pictured L-R) looked in high spirits as they came together at the luncheon
Girl power: Sam was flanked by her fellow female TV stars Kylie, Sam, Edwina and Natalie Barr (pictured left to right) inside the bash
Sam turned to Weight Watchers, now known as WW, while looking for a weight loss program that could accommodate her demanding career.
She says she wanted to ‘prioritise her health’ and insists she isn’t on a ‘diet’ as such, but is focusing on her health and wellness instead.
Speaking on Sunrise on Thursday, Sam, who joins the likes of Kate Hudson and Robbie Williams as a WW ambassador, said: ‘It’s about being healthy and feeling strong and fit.’
Explaining that she can still drink wine and eat cake in moderation, Sam claimed: ‘It’s not all about weight loss – but guess what, I’ve lost 10 kilograms.’
Posing up an appetite: Sally (L) looked sensational in a leopard print blouse and high-waisted trousers, while Sunrise executive producer Michael Pell (R) cut a sharp figure for the luncheon
Indulgent: Sam treated guests to a lavish menu that consisted of olive-oil soaked focaccia to start and whole roasted chicken and Moran Family lamb
The breakfast TV star has learnt how to incorporate exercise regularly into her busy routine, despite waking up at 3.15am every day.
Sam exercises at the gym twice a week through boxing and weight training and walks her Labrador daily.
‘I feel great, absolutely fantastic,’ she told News.com.au.
‘Being a bit lighter and having more energy throughout the day really helps. It’s a nice feeling and I want to keep going.’
Great effort! Sam turned to Weight Watchers, now known as WW, while looking for a weight loss program that could accommodate her demanding career and has since lost an impressive 10kg