- Robyn Turk
Salvatore Ferragamo is merging craftsmanship with innovative
technology through a new partnership with Centric Product Lifecycle
Management (PLM). The software helps consumer brands reach digital
The Italian fashion and leather goods brand aims to obtain its
greatest possible visibility into product development and streamline
its design and manufacturing processes in collaborative ways.
The company recently launched a business initiative called
“Innovation and Tradition, Together,” and determined that investing in
a PLM solution is its best way forward.
“Salvatore Ferragamo is a family-like company where creativity is
of the essence — as was our need to improve productivity,” James
Ferragamo, the company’s brand, product and communication director,
said in a statement. “We started a PLM selection to identify a
powerful, out-of-the-box solution that would give our teams time to
focus on creativity and customers, rather than administration tasks
and data entry for multiple systems.
“The digital platform enables our teams to keep up with very
challenging timelines and is part of Salvatore Ferragamo’s journey
towards innovation, blending handcrafted tradition and
Image: Salvatore Ferragamo