Rosie Huntington-Whiteley to launch beauty series on TikTok rival Quibi

In recent years she’s pivoted from a career as a supermodel to a beauty guru with the launch of her beauty brand, Rose Inc.

And now Rosie Huntington-Whiteley is solidifying her reputation as a burgeoning beauty entrepreneur as she prepares to launch a new series, ‘About Face.’

Premiering on August 10, the six part mini-series follows Devonshire-born Rosie as she picks the brains of the industry’s most influential minds on their likes and dislikes and how they got their break in the industry.

The show, which has been produced by the same team behind Project Runway, features appearances from the likes of Kylie Jenner, Huda Kattan and Glossier founder Emily Weiss.

Rosie Huntington-Whiteley’s new series, About Face (Quibi)

Speaking to Refinery29, Huntington-Whiteley said: “For so long, the beauty industry has been dominated by large conglomerates who controlled the manufacturing, distribution, and marketing of beauty brands. What we’ve witnessed in the last five years is a complete disruption of that age-old business model, and for the most part, these disrupters are women.”

LA-based Huntington-Whiteley launched her beauty brand Rose Inc. in 2018. In a December 2019 interview with Jimmy Choo, she called it her most daring achievement.

Quibi is a subscription-service streaming platform which launched in April of this year; it aims to target a younger demographic with content delivered in 10-minute episodes called “quick bites”.

About Face will launch on Quibi on August 10.


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