Rihanna shows off her makeup-free glow while announcing the launch of Fenty Skin
Rihanna is already behind a wildly successful fashion and makeup empire.
And now she’s jumping into the world of skincare with Fenty Skin.
RiRi, 32, was the epitome of fresh-faced beauty as she shared a glimpse into her skincare routine in the Instagram announcing her new line.
![Skin is in! Rihanna announced the launch of her new Fenty Skin line on Instagram Tuesday](https://usercontent.one/wp/www.newsgroove.co.uk/wp-content/uploads/2020/07/Rihanna-shows-off-her-makeup-free-glow-while-announcing-the-launch-of-Fenty-Skin.jpg?media=1711065099)
Skin is in! Rihanna announced the launch of her new Fenty Skin line on Instagram Tuesday
Miss Fenty stunned while wearing a tan tank top and gold necklace with her hair swept back into a ponytail. A collection of chunky rings and bangles brought a bit of shine.
She tried out the cleanser first, creating a rich lather. Then the star patted her face try and applied a rich serum to her face.
The final step was a pink-hued moisturizer that gave her skin a dewy glow.
Rihanna humble-bragged about her latest project on Instagram, captioning the video: ‘ima try my best to be humble about this but, @fentyskin is coming July 31st exclusively at FENTYSKIN.COM!!
![Mystery: The line will be launching on July 31st. There is no information about the product line at the time](https://usercontent.one/wp/www.newsgroove.co.uk/wp-content/uploads/2020/07/_729_Rihanna-shows-off-her-makeup-free-glow-while-announcing-the-launch-of-Fenty-Skin.jpg?media=1711065099)
Mystery: The line will be launching on July 31st. There is no information about the product line at the time
![Simply divine: Miss Fenty stunned while wearing a tan tank top and gold necklace with her hair swept back into a ponytail](https://usercontent.one/wp/www.newsgroove.co.uk/wp-content/uploads/2020/07/_262_Rihanna-shows-off-her-makeup-free-glow-while-announcing-the-launch-of-Fenty-Skin.jpg?media=1711065099)
Simply divine: Miss Fenty stunned while wearing a tan tank top and gold necklace with her hair swept back into a ponytail
![Suds and duds: She tried out the cleanser first, creating a rich lather](https://usercontent.one/wp/www.newsgroove.co.uk/wp-content/uploads/2020/07/_397_Rihanna-shows-off-her-makeup-free-glow-while-announcing-the-launch-of-Fenty-Skin.jpg?media=1711065099)
Suds and duds: She tried out the cleanser first, creating a rich lather
‘Y’all ain’t hear it from me �� but you can shop it early if ya drop me your email through the link in my bio… ,’ she wrote in the caption.
Fans first got a hint the line was coming when a trademark for Fenty Skin was filed with the United States Trademark And Patent Office in March 2019.
According to the application the brand would focus on:’medicated and non-medicated skincare, soap, body care and personal care products (excluding color cosmetics, perfume and other fragrance-only products), and related accessories such as kits, tools and applicators’.
Five additional product names were listing in the application: Buff Ryder, Instant Reset, Fat Water, Flash Nap, and Hydra Vizor.
![Range of possibilities: According to the application the brand would focus on:'medicated and non-medicated skincare, soap, body care and personal care products (excluding color cosmetics, perfume and other fragrance-only products), and related accessories such as kits, tools and applicators'](https://usercontent.one/wp/www.newsgroove.co.uk/wp-content/uploads/2020/07/_329_Rihanna-shows-off-her-makeup-free-glow-while-announcing-the-launch-of-Fenty-Skin.jpg?media=1711065099)
Range of possibilities: According to the application the brand would focus on:’medicated and non-medicated skincare, soap, body care and personal care products (excluding color cosmetics, perfume and other fragrance-only products), and related accessories such as kits, tools and applicators’
![Pretty penny: Rihanna's Fenty Beauty brand made $100million in just 40 days when it launched in 2017](https://usercontent.one/wp/www.newsgroove.co.uk/wp-content/uploads/2020/07/_177_Rihanna-shows-off-her-makeup-free-glow-while-announcing-the-launch-of-Fenty-Skin.jpg?media=1711065099)
Pretty penny: Rihanna’s Fenty Beauty brand made $100million in just 40 days when it launched in 2017
![Intimate: Her fairly priced, size-inclusive line of lingerie and loungewear Fenty x Savage was said to be worth $150million in 2019, according to the Wall Street Journal](https://usercontent.one/wp/www.newsgroove.co.uk/wp-content/uploads/2020/07/_326_Rihanna-shows-off-her-makeup-free-glow-while-announcing-the-launch-of-Fenty-Skin.jpg?media=1711065099)
Intimate: Her fairly priced, size-inclusive line of lingerie and loungewear Fenty x Savage was said to be worth $150million in 2019, according to the Wall Street Journal
Rihanna’s already had major success in the beauty sector.
When her makeup brand Fenty Beauty launched in 2017, it made $100million in sales in just its first 40 days.
Meanwhile, her fairly priced, size-inclusive line of lingerie and loungewear Fenty x Savage was said to be worth $150million in 2019, according to the Wall Street Journal.
According to Forbes, Rihanna’s empire is worth around $600million.
Fenty Skin launches July 31st. More product details are forthcoming.
![High roller: According to Forbes , Rihanna's empire is worth around $600million. She's seen in September 2019 above](https://usercontent.one/wp/www.newsgroove.co.uk/wp-content/uploads/2020/07/_82_Rihanna-shows-off-her-makeup-free-glow-while-announcing-the-launch-of-Fenty-Skin.jpg?media=1711065099)
High roller: According to Forbes , Rihanna’s empire is worth around $600million. She’s seen in September 2019 above