Reformation launches international online store

Los Angeles-based sustainable fashion brand Reformation is going global.
The brand, which has become known for its conscious, made-in-Los Angeles
clothing has partnered with Global-e, a company that provides international
e-commerce services to various and retailers around the world, to open up
its brand to international consumers.

Launching on Tuesday, September 3, will expand its global presence
through e-commerce to international markets. Using Global-e’s technology,
Reformation will be able to provide “a seamless, localized online shopping
experience to customers” in over 200 destinations worldwide. The brand will
also be able to provide shopping experiences adjusted to local market
characteristics and preferences based on the consumers’ preferences.

“The U.S. is the most popular destination for shoppers worldwide seeking
branded goods which provides a huge opportunity for American retailers to
grow internationally and increase their revenues,” said Matthew Merrilees,
Global-e’s chief executive officer of North America, in a statement.
“Reformation prioritizes a seamless customer experience and continues to
innovate on it to reach more fans of the brand around the world.”


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