- Robyn Turk
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Pyer Moss and Reebok has solidified its partnership. Reebok has
enlisted Kerby Jean-Raymond, founder and creative director of the
award-winning luxury brand, to head artistic direction of its new
division called Reebok Studies___.
Reebok Studies___, styled purposefully with a space after its name,
originated as the brainchild of Jean-Raymond. Focused on
collaborations, Studies___ is an initiative to support and foster
emerging design talent through collaborations with Reebok. The space
after the name will feature the name of each respective
collaborator.
“When I pitched the concept of ‘Studies___’ to Reebok, it was
largely because I was inspired by their roster of talent,”
Jean-Raymond said in a statement emailed to FashionUnited. “My vision
is to not only work with existing Reebok talent and partners; it’s
also to champion new ones.
“Having my own division at Reebok allows me a way to provide a
pathway for bringing in designers, artists and personalities that we
feel can marry well with the Reebok brand. As the first designer to
ever work with Reebok in this capacity, I feel honored to be a part of
such an important moment in the brand’s history. The Reebok leadership
team sees a vision for the brand that’s bold and unapologetic and I’m
happy to be working with them.”
Jean-Raymond first partnered with Reebok on two Reebok by Pyer Moss
collection, beginning in 2017. This collaboration will now live within
the Reebok Studies___ division.
“Kerby is a cultural force and masterful storyteller. Since joining
the Reebok team, he has injected the brand with fresh ideas while
maintaining his unapologetic voice and design point of view,” stated
Kelly Hibler, vice president of Classics at Reebok. “We are excited to
continue our journey with him and further integrate his progressive
approach.”
Photos: courtesy of M&C Saatchi Sport & Entertainment
