Razer Adds Dota 2 Team Alliance to Endorsement Portfolio

  • Dota 2 team Alliance has added gaming peripheral company Razer as a sponsor.
  • The two-year deal will include Razer providing gaming equipment for the team.
  • Alliance joins a plethora of Razer endorsers including SK Telecom T1, 100 Thieves, and Immortals.

Razer Database-Link-e1521645463907 has notched yet another esports team to its already hefty endemic endorsement portfolio with the addition of Dota 2 Database-Link-e1521645463907 team Alliance Database-Link-e1521645463907.

As a part of the two-year deal, Razer will provide Alliance with gaming equipment including mice, keyboards, and headsets, and the team will also be involved in the testing and development of new Razer products. Financial terms of the deal were not disclosed.

Related Article: Razer and Tencent Partner for Mobile Services and Optimization

Razer previously worked with Alliance as a sponsor of the team around the time it was founded in 2013 and was involved with the team when it won The International for Dota 2 in the same year.

Alliance is a Swedish organization that was founded in 2013, and prior to this deal, it’s portfolio of partners included Monster Energy, GG.Bet, Twitch, and Newzoo. The team joins a massive portfolio for Razer that includes SK Telecom T1 Database-Link-e1521645463907, the Seoul Dynasty Database-Link-e1521645463907, 100 Thieves Database-Link-e1521645463907, Immortals Database-Link-e1521645463907, SK Gaming Database-Link-e1521645463907, Gen.G, Tribe Gaming Database-Link-e1521645463907, Team Vitality Database-Link-e1521645463907, and Williams esports.  


Leave a Reply

This website uses cookies. By continuing to use this site, you accept our use of cookies.