- Marjorie van Elven
-
|
PVH Corp, the company behind brands Tommy Hilfiger, Calvin Klein, Van
Heusen and Speedo, among others, has entered into a licensing agreement
with Nike for the design, sourcing, marketing and distribution of
Nike-branded men’s underwear.
“We are incredibly proud to be working with NIKE, as this is an
opportunity for two great companies to build on each other’s strengths,
making it a win-win for everyone, especially consumers,” said PVH’s Cheryl
Abel-Hodges, President of Calvin Klein North America and The Underwear
Group, in a statement.
The two companies did not disclose when Nike’s underwear by PVH Corp
will be launched.