- Huw Hughes
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British fashion trade show Pure London has launched an app to facilitate
connections and networking between visitors and exhibitors before, during
and after the seasonal show.
The app, called Pure Match, is the first of its kind for UK fashion
trade shows, according to the fair’s organisers, and aims to “transform the
show into a truly 365 experience,” just in time for the upcoming February
edition.
Once signed up, users can connect with clients and suppliers to plan
meetings and use the chat functionality. It also allows them to efficiently
organise their visit and traverse the trade show floor easily accessing the
content sessions timetable and locations, with push notifications and
beacon messaging (location-based) making sure they are kept in the loop.
Commenting on the new app in a statement, Gloria Sandrucci, event
director of Pure London, said: “Pure Match is the obvious next step in our
strategy to revolutionise the visitor and exhibitor experience offering the
best networking technology 365 days of the year. Pure Match takes the
legwork out of networking by facilitating intelligent matchmaking and help
visitors prepare for the show – making your experience on-site more
engaging and offering a higher return of investment on time.”
The next edition of Pure London takes place between 9-11 February at
Olympia London and will offer over 1,300 of the latest collections across the fashion
industry.
Photo credit: Pure London, Hyve Group
