- Robyn Turk
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Puma is kicking off Pride Month with a new collection. The global
sports company has partnered with model and LGBTQ+ activist Cara
Delevingne on a capsule collection to celebrate the June event.
Called From Puma with Love the 13-piece collection features vibrant
colors, rainbow designs and bold graphics across T-shirts, hoodies,
slides, waistbags and more.
Puma will donate 20 percent of the proceeds from the collection
will be donated to The Cara Delevingne Foundation, a project of the
Giving Back Fund that support of LGBTQ+ charities including GLAAD, The
Trevor Project and Mind Out.
“We are proud to team up with Cara to celebrate Pride Month through
this meaningful collection that will benefit LGBTQ+ organizations
across the globe,” Adam Petrick, Puma’s global director of brand and
marketing, commented in a statement. “Cara’s active voice as a leader
and a member of LGBTQ+ community made her a perfect partner to
collaborate with on this pride-inspired
project. It’s more important now than ever to support each other and
through this collection, it reminds us that we’re always stronger
together.”
From Puma WIth Love will launch on Puma’s e-commerce site on June
1, with items priced from 20 to 45 dollars.
