Think of Missoni Home and zigzag cushions, patterned poufs and kaleidoscopic curtains probably come to mind – but not if Margherita Maccapani Missoni has her way. The third-generation designer of one of Italy’s most famous fashion dynasties has been brought back into the fold to relaunch and pick up the creative-director reins of the M Missoni fashion label – and her idea for the brand? To re-purpose vintage upholstery fabrics, never-seen-before prints and retro designs from her family’s near 60-year-old archive into wardrobe staples for a new generation.
“I researched press clips, memorabilia, colour cards, everything that had been Missoni and I realised we lost bits that are so relevant for today,” says the designer, whose mother, Angela, currently designs the main Missoni line. Margherita clearly revels in the discovery process that her new position affords – discovery being the operative word.
As she opens the door to her home office in Varese, an hour northwest of Milan, 15 minutes from the Missoni HQ and where the direction for this bold rebranding was birthed, it becomes clear that there’s no person better suited to breathing new life into old treasures.
If you’re one of her 160k followers on Instagram , you’ll know that Margherita is never happier than when sifting through bric-a-brac at a vintage flea market to rescue lost relics. Her office is in the house she had built two years ago with her husband, the racing-car driver Eugenio Amos, which they share with their sons Otto, six, and Augusto, four. Step into it and it is as though her eclectic account has sprung to life.
“This is the one place in the house where I can really let go,” she says, her face breaking into a smile as she points to and picks up mementos from the G Plan shelves she discovered on a thrifting trip to Brussels before she even knew they would fit. Against a backdrop of hand-painted floral wallpaper, they are laden with sentimental objects: photos of Margherita on stage in New York from her short-lived acting career; a painting given to her on her 20th birthday by an artist friend; figurines collected on her travels to India, Singapore and Sardinia; and porcelain baskets placed on vintage plates picked up in another time and place.
It looks like a lovingly curated antique shop-cum-fashion salon and, although it is a happily haphazard mix (“I don’t like things that are too literal,” she says), it is impeccably organised. It’s a character trait that is exemplified by the tower of boxes on the adjacent wall. Covered in traditional Italian drawer-lining paper, they are home to clippings on style, travel and interiors research, wedding photographs, craft paper, beads and stationery.
“I love cataloguing, as it’s a way to get my head straight,” she says. “By organising everything I get a lot of inspiration for my home and M Missoni, because I can see everything again and again.” She explains that she inherited her collector gene from her grandmother, 88-year-old Rosita Missoni, who founded and ran the family brand, Missoni, with her husband Ottavio in 1953 before passing the baton to Angela in 1997. It was with her that Margherita scoured flea markets around Europe as a child – and continues to do so. Although now she can be found burning the midnight oil scrolling through online auction sites, such as eBay, Pamono, and Catawiki.
Rosita’s acquisitions and influence can be felt all around her granddaughter’s creative haven. There are the blinds embroidered with daisies (Margherita’s adopted emblem) that are made from fabric she picked up in a flea market before they were transformed by seamstress to the stars Lilou Marquand in Paris. And there’s the bright blue coffee table that once stood in Rosita’s London apartment. Her influence is most obvious in the rail of coats from Margherita’s new capsule collection that takes centre stage here.
The collection was the first thing Margherita designed for the M Missoni label (and they were immediately snapped up by matchesfashion.com where they launch this month). They are made from patterns, original yarns and re-used fabrics that Rosita herself would have manufactured. It is the most tangible example of how symbiotic Margherita’s new job is.
“There was always something in me that thought I might do this – I know my grandma was desperate for me to [work in the family business] when I wasn’t,” says Margherita, who ran several successful fashion lines independently, before she was asked to relaunch M Missoni last year.
“When I was 18 I moved away to do something different and find out who I was, because I felt like a branch on a tree, not an individual. But then I realised that fashion is what is most immediate for me. It’s what I do best and I saw that I could strengthen Missoni as a company through this brand by adding a new layer in this way.”
As with her penchant for collecting and cataloguing rare finds, the new brand gives her the same satisfaction. “I’m much happier when I have to work within a constraint. I like to collect and find things and then use them.”
Her personal style is as instinctive as her surroundings. “Dressing is totally a way of expression for me,” she says, pointing to the giant Catherine Walker oil painting that hangs behind her desk and depicts three women sitting side-by-side on a bench wearing exactly the same thing. “I really look forward to the moment I have a uniform and I dress the same everyday. I envy people who have a very strict aesthetic conviction,” she says, before mischievously adding: “I don’t yet. I’m too curious still.” And so the legacy lives on.
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