Money

Parents rush to B&M’s little-known supermarket chain to stock up on ‘best’ Heinz kids food slashed to 89p


PARENTS are racing to B&M’s little-known supermarket chain to get their hands on the “best” kids food scanning at tills for slashed prices.

The budget retailer is selling Heinz food pouches and fruit pots for as low as 89p.

Heron Foods is known for offering great bargain deals

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Heron Foods is known for offering great bargain deals
A customer shared the items they shopped from the budget-friendly store

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A customer shared the items they shopped from the budget-friendly storeCredit: Extreme Couponing and Bargains UK group/Facebook

The bargain deal is currently being offered at Heron Foods, a subsidiary of retail giant B&M which offers “big-name bargains for less”.

 An eagle-eyed shopper spotted the discount at the bargain chain.

They shared their discovery in the Extreme Couponing And Bargains UK group on Facebook.

They wrote: “These pouches at Heron Foods were selling for £1 for a pack of three.

“And a pack of four fruit pots for just 89p.

“All this just cost me a little over £5.”

In comparison, the Heinz food pouches sell for around £1.15 online as well as in retail stores, while the fruit pots sell for at least £2.

The post wracked up hundreds of likes and comments with many group members congratulating the savvy shopper.

One such user said: “Wow that’s the best news.”

Another wrote: “I’ve just been! There’s loads more in mine too like juiced and yogurts.”

A third shared: “Good for if u go out or on holiday.”

While a fourth commented: “Just shows how Tesco and Asda make you pay more for the same product… ALOT MORE.”

Heron Foods was a family business until it was bought by B&M Stores in 2017 and since then, the company has expanded rapidly and employs thousands of people.

8 ways to save money at Sainsbury’s

The supermarket – a must for those who want to slash costs – has over 250 locations across Wales, the Midlands and the North of England.

The supermarket aims to open up 30 new stores each year, so it’s worth keeping an eye out to see if there’s one landing near your high street soon.

Heron Foods has plenty of deals on big brand names such as Red Bull, Uncle Ben’s, Cadbury and McCain.

Food fans and savvy shoppers claim that the bargain chain is the best place to shop for such massive discounts on food.

However, it is important to note that with items like these, stock will be limited from store to store and some might not have it for the same reduced price.

It’s always worth shopping around when looking for deals as you might be able to find a better one elsewhere.

How to compare prices to get the best deal

JUST because something is on offer, or is part of a sale, it doesn’t mean it’s always a good deal.

There are plenty of comparison websites out there that’ll check prices for you – so don’t be left paying more than you have to.

Most of them work by comparing the prices across hundreds of retailers.

Here are some that we recommend:

  • Google Shopping is a tool that lets users search for and compare prices for products across the web. Simply type in keywords, or a product number, to bring up search results.
  • Price Spy logs the history of how much something costs from over 3,000 different retailers, including Argos, Amazon, eBay and supermarkets. Once you select an individual product you can quickly compare which stores have the best price and which have it in stock.
  • Idealo is another website that lets you compare prices between retailers. All shoppers need to do is search for the item they need and the website will rank them from the cheapest to the most expensive one.
  • CamelCamelCamel only works on goods being sold on Amazon. To use it, type in the URL of the product you want to check the price of.

It comes after shoppers were left sneering after Heron Foods was seen selling a viral energy drink at a dirt cheap price.

The retailer has been flogging different flavours of Prime drinks for just 49p.

An eagle-eyed shopper spotted the famous drink stocked up on shelves at a branch in Hull selling at a discounted price.

They shared a picture of the drink with fellow shoppers on the Facebook page Extreme Couponing and Bargains UK and wrote: “Prime [selling for] 49p at Herons Food, Bransholme Centre.”

Fellow customers flocked to the comments section to mock the once notoriously expensive drink that is now selling for 49p.

Meanwhile, B&M slashed the prices of a popular toy to just £1 – and parents are rushing to stock up.

The retail giant is selling Bluey toys – the cartoon Australian blue heeler pup who is a huge smash with kids.

It comes after shoppers last month were racing to supermarkets to get their hands on bargain Bluey chairs.

In Aldi stores as part of the Special Buys, the range featured a Bluey or Bingo Talking Plush for £14.99, the Bluey or Bingo Plush Chair for £24.99, and a four-figure set of characters for £8.99.

How to save on your supermarket shop

THERE are plenty of ways to save on your grocery shop.

You can look out for yellow or red stickers on products, which show when they’ve been reduced.

If the food is fresh, you’ll have to eat it quickly or freeze it for another time.

Making a list should also save you money, as you’ll be less likely to make any rash purchases when you get to the supermarket.

Going own brand can be one easy way to save hundreds of pounds a year on your food bills too.

This means ditching “finest” or “luxury” products and instead going for “own” or value” type of lines.

Plenty of supermarkets run wonky veg and fruit schemes where you can get cheap prices if they’re misshapen or imperfect.

For example, Lidl runs its Waste Not scheme, offering boxes of 5kg of fruit and vegetables for just £1.50.

If you’re on a low income and a parent, you may be able to get up to £442 a year in Healthy Start vouchers to use at the supermarket too.

Plus, many councils offer supermarket vouchers as part of the Household Support Fund.



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