Their partnership will work together to create a network of salons in the UK where transgender and non-binary people can feel safe. Some of the ways they’re working to improve the service is to provide education of how to execute this service and support the salons with resources.
A really practical aspect of the collaboration has created a space where clients can research online where their nearest salon is offering this improved service.
To raise more awareness, Pantene has collated a group of people together including Transgender rights activists, Paris Lees and Angela Ponse, to discuss the importance of hair in their community in a new short film.
It’s all about sharing and spreading the message, so up until December 3rd, every time the video is shared, Pantene will donate 5p to the Dresscode Project as well as every Pantene product sold in shops.
This isn’t the first time a beauty brand has teamed up with an organisation to support the LGBTQ2S+ community. Makeup Revolution had launched a pride collection and donated a huge £25,000 to The Human Dignity Trust, an international organisation utilising the law to defend their human rights.
Morphe released a pride collection in partnership with The Trevor Project and 100% of their net profit went to the charity and Kiehls have teamed up with the MTV Staying Alive assisting with HIV/AIDS prevention projects around the world.