Fashion

Oliver Sweeney closes all stores, shifts focus to online and wholesale


British brand Oliver Sweeney has announced it is permanently closing all
five of its stores as it shifts its focus to selling online and through
wholesale.

The company has drafted in administrators for its retail subsidiary
Oliver Sweeney Trading Limited. It said the Covid-19 pandemic compounded
pre-existing issues in an already-uncertain retail landscape, ultimately
leading to the “extremely tough decision” to close its “untenable”
stores.

“It is with a great deal of sadness that we have taken the decision to
close our five stores in London, Leeds and Manchester permanently,” CEO Tim
Cooper said in a statement on the brand’s website. He added though that the
online business “remains fully operational and robust”.

Photo credit: Oliver Sweeney, Facebook



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