- Huw Hughes
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Womenswear retailer Oasis has unveiled its spring campaign in
collaboration with the English national netball team, Vitality Roses.
The collaboration comes hot on the heels of Oasis’ new “refreshed” brand identity revealed in March in
collaboration with branding agency Red Bee Creative.
Following Vitality Roses’ gold medal win at the Commonwealth Games in
2018, Oasis said it was keen to be part of the growing support for both the
team and the sport as a whole, and was happy to be the first female
high-street fashion brand to partner with a sports body. The new campaign
features three members of the gold-medal squad: Ama Agbeze, England
captain, Jade Clarke, England’s most capped player, and Eboni Usoro-Brown,
three-time Commonwealth Games competitor.
“Vitality Roses is such a dynamic organisation at the moment, and we
were so thrilled to be able to bring them together with Oasis,” Charlie
Mawer, executive creative director of Red Bee, said in a statement. “As a
sport exclusively for women, filled with incredible role models, and with
the World Cup coming to Liverpool this summer, it was a perfect fit.”
The full Oasis campaign will roll-out in-store and across social media
and owned channels from 26 April.
Photo credit: Red Bee Creative
