Spring is officially around the corner, meaning a fresh season wardrobe update is imminent. But with sustainability at the forefront of the our minds, ensuring our new purchases don’t come at the cost of people or the planet means that we need to upgrade our shopping habits, too.
Now, thanks to trusty high street favourite M&S, it’s never been easier to make more considered sartorial choices, while transitioning into a new season style.
New for spring, the high street giant has announced that 100% of the cotton used in their fabrics is more sustainably sourced, meaning cotton farmers have been trained in techniques which look to use less water, less pesticide and fertiliser.
M&S has been on a sustainability mission for over 10 years now as part of their Plan A initiative, which includes goals to make all M&S packaging recyclable by 2022, halve food waste by 2025, and reduce operational emissions by 80%.
What’s more, in a bid to embrace a sustainable future, M&S also laid out targets to ensure that all key raw materials will come from sustainable sources by 2025, meaning we can shop the high street hero with a clean conscience.
Back in 2009, M&S joined the Better Cotton initiative with the aim of helping to scale sustainable cotton farming, and this season, almost 2 million cotton farmers were licensed to sell Better Cotton. Farmers in India implementing the standard used an average of 5% less water, 20% less pesticide and made 21% more profit than comparison farmers.
As well as smashing their 2019 target to reach 100% sustainable cotton, the brand’s SS19 collection is filled with plenty of soft tailoring and chic cotton separates that will help you navigate the new season in style.
Case in point: these lemon yellow Autograph jeans, which have Seventies flair in abundance.
Elsewhere, this bohemian-inspired folk dress has European minibreak written all over it. Can we book our tickets now?
There’s plenty of pieces to carry you through to the summer months too – this tiered broderie anglaise maxi dress is perfect for floating along on balmier days.
Spring wardrobe = sorted.
