Mother of Pearl collaborates with vegan restaurant Farmacy on a sustainable collection

Veggies, vegans and sustainable shoppers, rejoice.

For uber-cool sustainable fashion label Mother of Pearl has partnered with Notting Hill’s lovely, leafy plant-based restaurant Farmacy to create a capsule collection of super sustainable, highly ‘grammable hoodies and tees.

A black and white array of merch comes with slogans like ‘Got No Beef’ and ‘No Artificial Content’ and has been produced using Mother of Pearl’s ‘No Frills’ supply chain.

The No Frills initiative, established by Mother of Pearl’s creative director Amy Powney in 2018, uses organic cotton, grown and spun in India and then sent in yarn form to Fafe, a small town in Portugal. Here the cotton yarn is woven into cloth, cut to pattern and stitched into the finished garments.

“Since joining Mother of Pearl, it has been my mission to be ethically conscious in all that we do. To us, sustainability is a mind set and we work with people who share our respect of the planet and its inhabitants,” says Powney, who worked with Farmacy founder Camilla Fayed to develop the range. “With this collection, we wanted to show the synergy between food and fashion – empowering us to care about what we’re wearing on our bodies as much as what we’re putting into them.”

The pair also worked with sustainability activist Mary McCartney, who directed a stunning campaign film for the collection, featuring Theresa Lola of Apples & Snakes performing a poem she wrote in collaboration with McCartney. With each purchase of an item from the collection, £1 will be donated to the Meat Free Monday campaign that Mary launched with her father Paul and sister Stella McCartney in 2009.

The not-for-profit campaign aims to raise awareness of the detrimental environmental impact of eating meat, and to encourage people to help slow climate change, conserve precious natural resources and improve their health by having at least one meat free day each week.

“Camilla, Amy and I all care passionately about the impact industry has on the environment and wanted to inspire others to take action. Theresa [Lola] has a unique sensibility, it comes through on camera; she really connects with the viewer, her words strongly convey what we’re striving to achieve,” said McCartney in a statement.

Proceeds from the collaboration will help fund education resources, marketing, research and plant-based cookery workshops in schools.

“At Farmacy, our intention is to offer delicious plant-based dishes free from additives and chemicals and this collaboration has been an exciting opportunity to show our values through fashion,” said Fayed.

The collection is available to shop at farmacylondon.com now. Prices start from £60.