Moby has unveiled a new double sleeve tattoo to celebrate his “32 year vegan anniversary.”
The musician, real name Richard Melville Hall, debuted the bold design – which consists of the words “animal rights” in block capital letters – on his Instagram and Facebook accounts on Tuesday afternoon.
He shared a photo of himself wearing a short-sleeved grey t-shirt, posing with his arms outstretched and his fists clenched to clearly show off the inking.
“As November is my 32 year vegan anniversary I thought I’d get a tattoo (well, technically 12 tattoos) to celebrate,” he wrote.
“I’m a vegan animal rights activist for many reasons, but ultimately because I believe at the core of my being that every animal has the right to live their own life, according to their own will. Thanks @thekatvond @highvoltagetat #veganforlife #animalrights.”
The singer, 54, credited his new tattoo to Kat Von D, the tattooist and former star of reality show LA Ink.
Von D is also famed for her animal rights activism and for her eponymous make-up brand, which is vegan and cruelty free.
At the time, he said that the inking was “a pretty safe bet” as he had been vegan for “almost 32 years” at the time.
“Also, working for animal rights and animal liberation is my life’s work,” he added. “And to state the obvious, it’s a double entendre…”
The star is well known for his dedicated to a plant-based lifestyle and owns a vegan restaurant in Los Angeles, Little Pine.
He is also the founder of Circle V, a music festival which celebrates animal rights and raises money for animal protection charity Mercy for Animals.