Missguided and Playboy continue partnership with new launch

Fast-fashion brand Missguided announced the continuation of its
partnership with the iconic Playboy brand with the launch of its latest
collection, Playboy Reloaded. According to an announcement from the British
brand, this 76-piece collection will be the largest from the Missguided x
Playboy collaboration to date.

Inspired by both brands’ mission to empower and encourage its consumers
globally, the new collection features best-selling items along with brand
new streetwear-inspired silhouettes.

“Our Missguided babe knows what she wants and our collaboration with
Playboy delivers it,” said Nitin Passi, the founder and chief executive
officer of Missguided. “It’s a collaboration that has consistently
resonated with our customers and gets stronger with every collection.”

Since Missguided and Playboy have come together to create its
collections in 2018, over 500,000 items have been sold, with three quarters
of these items bought in the first seven days of each launch—reaching
nearly 150,000 customers in 112 countries.

The latest Missguided x Playboy collection is available at Missguided’s
e-commerce site and ranges from 20 USD to 68 USD in sizes 0 to 18.

Images: Courtesy of Missguided