- Robyn Turk
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Michael Kors is taking its shoppers on an experiential game that is
purposed for consumer engagement rather than retail.
In promotion of a new campaign advertising its Wonderlust fragrance
and starring Gigi Hadid, the New York-based brand will host a treasure
hunt for its New York City consumers on July 15 and 16. The game will
begin at the Michael Kors Rockefeller Center store, where participants
may pick up an experience map.
These maps will guide participants to three interactive stops that
include an in-store photo booth, a “shellphone” in Rockefeller Center
and a customized Wonderlust Scent Bar.
The experience is intended to introduce consumers to the Wonderlust
scent, motivating them to participate through a game and the
opportunity for prizes, which include beach bags, towels and
samples.
