Despite calling for the CEO to contact her, Mel B has insisted she never had an issue with Tesco after the company pulled advertising that featured the Spice Girl.
Earlier this week the 44-year-old shared a snap of the advert in question at a bus stop, showing her performing on stage.
A speech bubble coming from her mouth read: ‘Stop right now. You get 10% off two big shops a month for £7.99.’ While another read: ‘Thank you very much.’
Mel didn’t seem too impressed by the campaign, and instructed the CEO to get in touch ASAP.
‘Can the CEO OF @tescofood DAVE LEWIS PLEASE CONTACT ME URGENTLY. Thank you,’ she wrote to her 1.5million followers.
After the company apologised and removed the ad and apologised, Mel has now clarified her earlier post, insisting she never had issue with the use of her image.
https://www.instagram.com/p/B4xfncrJU_J/?igshid=qu2ysnd93tmt
‘For the record, I just want to let everyone know about my Tesco Clubcard Plus involvement because there has been soo much fuss about it and soo many unfounded rumours,’ Mel said on Tuesday afternoon.
‘There was NEVER any issue about me being unhappy with my image being used and there was NEVER any issue about Tesco being given permission to use the image. I did this campaign for Women’s Aid to raise awareness and to raise funds.
‘There was a miscommunication between some of the parties dealing with it but luckily Tesco has been amazing. Women’s Aid sadly lost funding a few weeks ago which was why I decided to do this campaign. I’m really pleased that Tesco understands how important Women’s Aid is to me, and has agreed to match my fee in donation to the charity.’
She continued: ‘This money is a game-changer for them. It will keep their live chat line running for the next six months and all over Christmas. This service literally saves lives. One in four women are affected by domestic violence. I am never going to stop trying to help. Thank you Tesco. @womens_aid @tescofood.’
Following Mel’s initial post in a statement shared with Metro.co.uk, Tesco said: ‘Here at Tesco we are really big fans of Mel B and were excited to feature her photo in our campaign.
‘We had authorisation to use this image, but we’re sorry Mel B is unhappy and so we’ve stopped using it.’
MORE: BTS superfan warned nose could fall off after spending £195,000 to look like Jimin
