Fashion

Makeup mogul Jamie Genevieve gives us a peek inside her beauty stash (and shares a genius hack for mask-proof lipstick)



Makeup artist, social media superstar and beauty brand founder, it’s safe to say Jamie Genevieve knows a thing or two when it comes to beauty. Having earned her stripes on the beauty counters of Estée Lauder, Jamie took to YouTube to share her passion with the world and quickly amassed a loyal following who fell in love with her down-to-earth attitude and natural talent for makeup application.

GLAMOUR were lucky enough to get an inside peak into Jamie’s beauty routine when she opened the doors to her new home in the latest episode of GLAMOUR Beauty Spy to share her favourite products, easy tricks to vamp up an everyday makeup look and her hacks for a mask-proof lip look.

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“I didn’t get into makeup until quite late”


Contrary to many of her peers, Jamie had no interest in makeup and beauty when she was growing up. “I was more of a tom boy,” she says. “I started playing with makeup a bit in my teenage years, when I would go to parties with a smokey eye.”

“There are no rules when it comes to makeup”

According to Jamie, there are no rules when it comes to makeup. “As long as the wearer feels confident and gorgeous and they love it, I think, go forth, and wear the makeup!”

“Lockdown your lipstick for a mask-proof finish”

Jamie loves wearing a bold lip look (in fact, she says lip liner is the one product she couldn’t live without), and has a failsafe trick to ensuring a mask-proof finish. “I’ve found when I’m wearing a mask, a matte liner and lipstick – definitely nothing glossy – and then to lock it down, don’t be scared to use a little bit of powder.”

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“I dreamed of launching Vieve for years”

One of Jamie’s career highlights was launching her own makeup brand Vieve in 2020. “I’ve dreamed of launching my own makeup brand for a very, very long time, since I first started out working on makeup counters,” she says.

“I took a razor to my eyebrows when I was young”

We’ve all had a beauty blunder or two – yes, even Jamie Genevieve. “I definitely took a razor to my eyebrows when I was younger,” she admits. “I just took it and when right down the middle in between my eyebrows, which obviously, shouldn’t be a razor width apart.”

Next, we take a peak inside Jamie’s beauty stash to see the makeup and skincare she can’t live without…



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